Twitter is sometimes undervalued by property professionals and yet it remains the best social media platform for communicating directly with leaders, influencers, and potential customers without censorship, membership or a subscription fee. The property business, especially, is first and foremost about people and Twitter is still the best way of connecting with people on the web.
Twitter And Property
by Amy Varle
In my opinion, Twitter is one of the most underutilised social media platforms in the property marketplace. Most of my contacts look baffled when I tell them this is where I spend the majority of my social media time; where I do most of my online networking – and where I attract the most customers and clients.
Getting to grips with how Twitter operates has been transformational for my social housing support business, allowing me to grow a trusted network of professional contacts who consistently interact with my content, updates, promotions, and news.
Twitter is unique in social media for a number of reasons:
- It’s live:
Whatever the topic – from breaking news to the latest in entertainment, sports and politics – with Twitter you get the full story, with unrestricted live commentary, as it happens.
- It’s direct:
Whether you want to use Twitter to find the property or real estate deals, connect with governmental figures, or attract new customers and funding partners, Twitter allows you to directly connect – efficiently and effectively – with the people and organisations most relevant to you, your interests and your business.
- It’s unrestricted:
Where else can you instantly communicate with pioneers, leaders, influencers – and potential customers – without censorship, membership, or paying a subscription fee? At a deeper level, you can freely find and link to the organisations and industry professionals you encounter day to day – in lieu of playing email tennis or waiting for your LinkedIn invitation to be opened.
- It’s rewarding:
You don’t need to pay for marketing, fancy adverts, or pester people to like your business page on Twitter. If you post interesting, topical, relevant posts – and you share them in a way they will be seen – you’ll find that you easily attract new friends, fans, and followers.
Much of what I’m sharing has been taught to me via my amazing partner Susan Dolan, Google Expert and Founder of SEO Web Marketing. Susan has supported me to grow my brand and become recognised as a leading online expert in my industry. Boasting over 450,000 Twitter followers and with her tweets reaching over 80,000,000 people across the world each day, Susan is highly regarded internationally in her field.
I’ll be interviewing Susan in an upcoming article so please let me know your questions on how social media networking and marketing can improve your property business. You can leave your questions in the comments box below or get in touch with me via the Property Investments UK Facebook Page.
Twitter: Top Tips For Property Professionals
- Account: If you are totally new to Twitter, set up an account in your personal name and get to know the ropes. Once you get to grips with it all, go live with your business brand and start to use it professionally
- Following: Find accounts to follow by typing in keywords (eg. property, housing, buy-to-let, finance, real estate, social, government etc.) and then click the ‘accounts tab’ to bring up a list of associated accounts.
- Follow and unfollow key accounts every day to build your audience – you can do this efficiently via a third-party app such as http://unfollowerstats.com/. Try not to follow too many people that aren’t following you back – ideally, you will always have more followers than following, or at least a very close match.
- Tweet often! Did you know, each tweet has a shelf life of just 5 seconds? If your tweet hasn’t been seen within five seconds of posting, it is likely won’t be seen at all. So, tweet regularly throughout the day, each day and don’t be afraid to reuse content.
- What should you tweet? My campaign contains a broad mixture of stories, articles, pictures, blogs, vlogs, quotes and adverts – anything relevant and interesting to my industry, ‘fans’ and followers.
- Set up Google Alerts for your key topics so that you are consistently sharing new content, as it hits the web
- Retweet and favourite other people’s tweets. Give authors credit when you share their work.
- Keep a master document full of links and add new content to it regularly – you can use a site like goo.gl to shorten your links and track how many people click on them
- Be careful not to bombard your followers with useless information or spam posts – you’ll soon be unfollowed or blocked!
- Always include hashtags in your tweets – this is the way people who don’t follow you may see a post of interest if they perform a search. If you put a # in front of keywords, anyone else searching for these topics may see your post and engage.
- When topics are popular the # will trend – you’ll see a list of trending topics at the left of your home screen. Tweeting about trends as they happen is a great way to build your audience and your Twitter authority.
- Always use a picture, gif or video in a tweet – visuals are much more engaging. If you are tweeting a link and the thumbnail is dull, add a fitting image, quote or meme alongside it.
- You can tag up to ten people in your pictures instead of writing their ‘@’ address in your 180-character tweet – don’t over tag the same people or you may get blocked by certain accounts!
- Search by # to find threads, conversations, and debates – comment on stories to interact with others. It’s ok to interrupt conversations and jump into a thread when you don’t know the other parties – that’s what Twitter is all about!
- Try to interact with key account holders – Twitter is a goldmine of contact information and direct links to VIPs. If you can build an engaging audience of followers you’ll be interacted with frequently and engaged with by prestigious accounts
- Measure your effectiveness and grow social reach using Twitter analytics or via a third party tool like Klout.com.
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