How to Sell Your HMOs Quickly

If you’re thinking of selling your house of multiple occupation investment (HMO) then you need to know it is not the same as selling an ordinary property. A HMO is a unique kind of property and so selling one needs a special approach. To start with your buyers are going to be other investors, so you need to pitch the property at the right people to achieve a successful sale.

Here we look at some steps to help you find the right investor buyer and to sell your HMO quickly.

Article updated: August 2025

Are HMOs difficult to sell
How to value a HMO
What is the best way to sell a HMO?
Choosing the right buyer for your HMO
Tips to help you sell your HMO quickly

by Robert Jones, Founder of Property Investments UK
With two decades in UK property, Rob has been investing in buy-to-let since 2005, and uses property data to develop tools for property market analysis.

Are HMOs Difficult to Sell?

If you are looking to sell your house in multiple occupation, there are some important differences you need to know about compared to selling an ordinary property:

HMOs can be difficult to value properly. So they are often sold and valued on rental yield (source: how to work out rental yields) not bricks and mortar value.
There is a fairly limited pool of buyers for HMOs. As it requires a specialist approach to management and finance. For this reason, HMO buyers are mainly experienced landlords and investors only.
It can be difficult to find a suitable selling agency. Most estate agents do not specialise in this type of property investment and do not have active buyers. So it requires a focused approach, using a local or national investment agent that has experience with these types of properties and buyers.

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How to Value a HMO

In most cases, an HMO is not valued as a property as a normal house would be. HMOs are normally valued more like a commercial property and as a business. The value of an HMO is usually based on the income it generates and it's rental yield not its bricks and mortar value.

It is important to value your HMO accurately and aim to be realistic about your asking price, as incorrect valuations will cause problems with the sale later, either making it difficult to find a buyer, or if you do find a buyer, they could have difficulty obtaining specialist property finance if the valuation is too high.

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What is the Best Way to Sell a HMO?

If you are looking to sell your HMO, there are several different ways of doing it:

Use an estate agent to sell your HMO. This could work if you have a property in a location where HMOs are common. For example, student HMO investments, or major cities like Birmingham, where professional HMOs have an established sales market.
Sell your HMO at auction. An auction sale is an option to consider if the rental market is hot. When rental prices are increasing, buyer demand is strong, and competition is high, property investors will seek out auctions looking for value and are often drawn to high-yielding properties like HMOs.
Specialist HMO investment agent. This is the most likely route, a specialist agency that understands how to value, market and sell HMOs through to completion. There are a couple that cover the UK as a national agency and some that focus on regions only, like the North West or maybe a local town only like Oldham.

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Choosing the Right Buyer for your HMO

HMOs can attract a lot of interest from would-be buyers, thanks to the strong income and high yields that a good HMO can offer. However, this does not mean that all potential buyers make good buyers.

It is sensible to be selective about who you accept offers for your HMO from.

HMO buyers need to understand what running and managing an HMO involves. The extra management, legislation, costs and admin.
HMO buyers need to know about HMO licensing requirements. Like article 4 planning requirements and selective, mandatory and additional licensing with the local council.
HMO buyers need to be able to raise specialist finance. If buying a large house to redevelop and then rent as a HMO, investors will need to seek a refurbishment bridging loan and then long term finance that allows HMO tenancies with multiple ASTs.

The risk of choosing an inexperienced buyer is that your sale will take many months, they may not be able to pay the price they have offered, or the sale could collapse completely before reaching exchange. Choosing the right buyer at the beginning can maximise the chances that your HMO sale will complete quickly

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Tips to Help you Sell your HMO Quickly

Some additional tips that can help create a quick sale, that many sellers overlook, are:

Attend to any necessary repairs and maintenance. No buyer wants to inherit issues, and basic maintenance problems can quickly create complaints from tenants and cause extra damage, like gutter leaks, faulty plug sockets, missing roofing tiles or a broken washing machine. Simple to fix, but left unattended, it can be a headache for a new buyer. So, solve any and all maintenance issues before going on the market
Collect together all the relevant HMO documents. Check that they are in order and have not expired. Prospective buyers and their solicitors will ask to see the relevant documentation, and if it is not available, it is likely to delay the sale. Things like your electrical certs, gas certs, licensing documents, ASTs, tenancy deposits (or details of insurance if your tenants are on a zero deposit scheme).
Improve your energy rating and EPC score. Utility costs are a big expense for HMO landlords, and one way to attract a buyer is to have the highest yield (and lowest running costs) possible. A significant contribution to this can be to improve your EPC rating. Not only will energy performance improvements reduce your utility costs, but it can also get you compliant for when the EPC C energy efficiency targets come in.
Communicate with tenants. Although you do not have to tell tenants at this stage, it may be a good idea to do so in order to reassure them. If tenants hear about the sale from someone else, see viewings at the property or they see the property listed for sale, they may be worried that they will lose their home or may look to move out just in case. You could loose a perfectly good tenant simply because you failed to communicate in time. HMO buyers will want your tenants to stay on and your HMO will be much more saleable if it is fully tenanted with reliable, long-term tenants. Occupancy rates really matter when selling an active HMO.

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