The Best UK Property Websites & Portals
Every year millions of people use online property portals to help them find a property to buy, sell or rent.
This includes homeowners and landlords looking for their next investment property.
Searching on a property portal at night to see the latest homes is almost like a national pastime, and homeownership in the UK is one of the highest in Europe, as people strive to own their own bit of bricks and mortar they can call home and put down roots.
But as competition heats up and property moving even more digital, there are now several different property portals in the UK to choose from. Here we’ll look at the main property portals and what each has to offer.
Article updated: October 2025
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by Robert Jones, Founder of Property Investments UK
With two decades in UK property, Rob has been investing in buy-to-let since 2005, and uses property data to develop tools for property market analysis.
OnTheMarket
In 2023, Co Star Group, a global leader in real estate marketplaces, made a significant investment to acquire OnTheMarket with the ambition to turn it in to the UK's leading property portal and toppling Rightmove.
Initially, OnTheMarket was launched by a group of sales and letting agents as an agent-owned portal so that they didn’t have to rely entirely on Rightmove and Zoopla. It was a place to list their own properties and reduce the risk of massive cost hikes or changes to terms and conditions from the major portals.
Every property advertised on OnTheMarket is on the market with full-service estate or letting agents, who are experts in their local area.
OnTheMarket has invested heavily in growing its brand and traffic among property buyers, and in it's latest update shows to have the fastest growing number of website visitors among the major property portals.
OnTheMarket lists UK residential properties for sale and rent. OnTheMarket also has dedicated sections for retirement properties, farms, estates and land, student accommodation, new homes, help to buy properties, overseas property and commercial properties.
OnTheMarket has an 'only with us' feature, where they offer buyers information on property that becomes available 24 hours or more before it appears on Rightmove or Zoopla.
PrimeLocation
It is part of Zoopla, so has partnerships with similar agents, however its search, as seen by its home page has criteria like
- Architecture and heritage
- Waterside living
- The great outdoors
- Dream homes
- Rural living
So you can see their search offers something a little different to the leading portals, and is more suited if you are looking for something specific like a victorian home or particular architectural styles like modernism.
PrimeLocation says that it attracts over 5 million visitors a month and advertises properties from over 16,000 estate and letting agent branches, including all the leading national chains.
As well as being a UK property portal PrimeLocation has overseas property listings in more than 60 other countries including France, Spain, Portugal, Italy, Cyprus, South Africa, Dubai, Australia, Croatia and Bulgaria. It also has sections for new homes and commercial property.
Access our selection of exclusive, high-yielding, buy-to-let investment property deals and a personal consultant to guide you through your options.
Zoopla
Zoopla is one of the biggest UK property portals and it claims to have over 4,000,000+ homeowners using its portal to track property values.
Zoopla's stats show over 4 billion minutes are spent on the property portal each year.
Zoopla’s site plays heavily on encouraging potential sellers to obtain a home valuation. They offer a choice of an estimate which gives an instant automated valuation or a free agent valuation. Users can also check local sold house prices.
Zoopla offers listings for property for sale, new homes for sale, commercial property for sale, overseas property for sale, property to rent and commercial property to rent.
Zoopla’s search tool allows users to search by place name (and distance from) on a map or by travel time. Then by a range of criteria which are most recent, highest price, lowest price, most reduced and most popular. There is also a range of filters such as property type, buying options and must-haves.
Zoopla have invested more in to the user experience of insights on a homeowners own home than other UK property portals and it attracts curious sellers or those consider moving.
Rightmove
Rightmove calls itself the UK’s number one property website for properties for sale and rent.
Rightmove is believed to have the highest number of properties for sale, 980,000 residential properties per month.
Rightmove has a simple property search feature with users able to search by town name, postcode or station. There are however a number of tools that can help users home in on what they want such as the ability to draw a search area, browse on a map or search near London tube or rail stations, a school checker and a search tool for sold prices.
Property Investments UK
It doesn't simply list 'properties for sale' with no additional insight. Rather than 'listing' hundrends of thousands of properties for buyers to sift through.
It leads with education and provides deep research and property market data across the UK for all major Cites and Towns.
It focuses on residential real estate only and specifically helps property investors and landlords.
It is a resource that provides free guides and free property investment courses on the main and alternative property strategies that work in UK residential real estate today, and includes free weekly newsletters on the latest property cycle trends.
For property investors looking to buy or sell, they also provide introductions to hand-picked property partners that specialise in sourcing high-yielding Airbnbs, student lets, below market value properties and buy-to-lets for sale across the country.
Unlike the traditional portals above that list properties on the market, many of which are for sale (and unsold) for an average of 6 months or more.
Property Investments UK work with partners that hand-pick curated off-market properties, directly with sellers and developers that are unique to them, so you get access to genuine new opportunities weekly.