The Best UK Property Websites & Portals
The main UK property portals are Rightmove, Zoopla, OnTheMarket and PrimeLocation. Rightmove, the first true UK portal, calls itself the UK's number one property website. Zoopla is one of the biggest. PrimeLocation is smaller and aimed at the middle and upper end of the market.
Millions of people use them every year to find a property to buy, sell or rent, including landlords looking for their next investment property.
Article updated: September 2026
OnTheMarket
In 2023, Co Star Group, a global leader in real estate marketplaces, made a significant investment to acquire OnTheMarket with the ambition to turn it in to the UK's leading property portal and toppling Rightmove.
Initially, OnTheMarket was launched by a group of sales and letting agents as an agent-owned portal so that they didn't have to rely entirely on Rightmove and Zoopla. It was a place to list their own properties and reduce the risk of massive cost hikes or changes to terms and conditions from the major portals.
Every property advertised on OnTheMarket is on the market with full-service estate or letting agents, who are experts in their local area.
OnTheMarket has invested heavily in growing its brand and traffic among property buyers, and in its latest update shows to have the fastest growing number of website visitors among the major property portals, according to OnTheMarket's about page.
OnTheMarket lists UK residential properties for sale and rent. OnTheMarket also has dedicated sections for retirement properties, farms, estates and land, student accommodation, new homes, help to buy properties, overseas property and commercial properties.
OnTheMarket has an 'only with us' feature, where they offer buyers information on property that becomes available 24 hours or more before it appears on Rightmove or Zoopla.
PrimeLocation
It is part of Zoopla, so has partnerships with similar agents, however its search, as seen by its home page has criteria like
- Architecture and heritage
- Waterside living
- The great outdoors
- Dream homes
- Rural living
So you can see their search offers something a little different to the leading portals, and is more suited if you are looking for something specific like a victorian home or particular architectural styles like modernism.
PrimeLocation says that it attracts over 5 million visitors a month and advertises properties from over 16,000 estate and letting agent branches, including all the leading national chains.
As well as being a UK property portal PrimeLocation has overseas property listings in more than 60 other countries including France, Spain, Portugal, Italy, Cyprus, South Africa, Dubai, Australia, Croatia and Bulgaria. It also has sections for new homes and commercial property.
Zoopla
Zoopla is one of the biggest UK property portals and it claims to have over 4,000,000+ homeowners using its portal to track property values.
Zoopla's own published figures show over 4 billion minutes are spent on the property portal each year.
Zoopla's site plays heavily on encouraging potential sellers to obtain a home valuation. They offer a choice of an estimate which gives an instant automated valuation or a free agent valuation. Users can also check local sold house prices.
Zoopla offers listings for property for sale, new homes for sale, commercial property for sale, overseas property for sale, property to rent and commercial property to rent.
Zoopla's search tool allows users to search by place name (and distance from) on a map or by travel time. Then by a range of criteria which are most recent, highest price, lowest price, most reduced and most popular. There is also a range of filters such as property type, buying options and must-haves.
Zoopla has added insights on a homeowners own home, including a tool that shows local buyer demand.
Rightmove
Rightmove calls itself the UK's number one property website for properties for sale and rent.
Rightmove is thought to list 980,000 residential properties per month.
Rightmove's search is simple. You can search by town name, postcode or station. It also has tools to help you home in on what you want. You can draw your own search area or browse on a map. There is a school checker too, and a search tool for sold prices. Checking sold prices like these against similar homes for sale is one part of due diligence on property, because it shows whether an asking price looks about right.
Property Investments UK
Property Investments UK is a property investment company, and it works differently from the portals above.
It doesn't simply list 'properties for sale' with no additional insight. Rather than 'listing' hundreds of thousands of properties for buyers to sift through.
It leads with education and provides deep research and property market data across the UK for all major Cities and Towns.
It focuses on residential real estate only and specifically helps property investors and landlords.
It is a resource that provides free guides and free property investment courses on the main and alternative property strategies that work in UK residential real estate today, and includes free weekly newsletters on the latest property cycle trends.
For property investors looking to buy, they also provide introductions to one hand-picked partner company that specialises in sourcing Airbnb-style short lets, student lets, below market value properties and buy-to-lets for sale across the country.
Unlike the traditional portals above that list properties on the market, many of which are for sale (and unsold) for an average of 6 months or more.
Property Investments UK works with one partner company that hand-picks off-market properties directly from sellers and developers and passes them to buyers as they come in.
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