Most Expensive Streets In London: New Top 10
Central London's luxury property market operates at a scale that sets it apart from almost any other city in the world.
In an exclusive analysis of sold property transactions across all the boroughs of London, covering the period from January 2020 to November 2025, we reveal the capital's richest streets, record-breaking individual sales, and the locations driving the highest total property values. The findings paint a fascinating picture of London's ultra-prime landscape, from a £52 million townhouse in Belgravia to grand detached mansions in Holland Park.
You won't find these streets in the best rental yields in London lists. House prices at these levels mean rental yields are negligible. These addresses are out of reach for the typical London buy-to-let investor and instead attract the capital's millionaire and billionaire property buyers.
By examining the market through three lenses - average street prices, individual record sales, and total street values - we uncover where London's wealthy are actually buying. We also answer common questions about the capital's prime property market and show you how to access the same Land Registry data we used for this research.
For an alternative look at London's property market, see our research into the cheapest areas to live in London.
Article updated: January 2026
London's Most Expensive Streets: Key Data 2026
Analysis of 100,000 residential sales across Greater London from January 2020 to November 2025 reveals where the capital's highest property values are concentrated:
- Most expensive street: Whistler Square (SW1W) with an average price of £29,883,333
- Highest individual sale: £52,000,000 for a townhouse on Whistler Square, Belgravia
- Dominant postcodes: SW1W and SW1X (Belgravia/Knightsbridge) claim 3 of the top 5 most expensive streets
- Super-prime threshold: All top 10 streets average over £11 million per property
- Highest total value street: Marsh Wall (E14) with £323.2 million across 406 sales
- Millionaire hotspot: 12,745 properties sold for £1 million or more, with Westminster leading at 1,408 sales
- £5m+ sales: 502 super-prime transactions, led by SW3 (Chelsea) with 43 sales averaging £8.65 million
- Emerging wealth hub: Nine Elms (SW8) and Canary Wharf (E14) now rival traditional prime postcodes by total sales volume
Contents
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by Robert Jones, Founder of Property Investments UK
With two decades in UK property, Rob has been investing in buy-to-let since 2005, and uses property data to develop tools for property market analysis.
Property Data Sources
Our highest house prices and streets guide relies on diverse, authoritative datasets including:
We update our property data quarterly to ensure accuracy. Last update: January 2026. All data is presented as provided by our sources without adjustments or amendments.
Top 10 Most Expensive Streets in London
Updated January 2026
Date range: 1st January 2020 to 24th November 2025. Based on latest Land Registry price paid data at the time of research. This table includes standard residential sales only (Category A transactions) to reflect genuine home purchases rather than portfolio or commercial acquisitions.
| Street Name | Postcode | Average Price | Transactions |
|---|---|---|---|
| 1. Whistler Square | SW1W | £29,883,333 | 3 |
| 2. Grosvenor Place | SW1X | £18,691,750 | 5 |
| 3. Mulberry Square | SW1W | £18,624,681 | 4 |
| 4. Holland Villas Road | W14 | £14,918,750 | 4 |
| 5. Curzon Street | W1J | £14,637,492 | 4 |
| 6. Chelsea Square | SW3 | £13,868,333 | 3 |
| 7. Tregunter Road | SW10 | £13,583,333 | 3 |
| 8. Stanhope Gate | W1K | £12,425,000 | 4 |
| 9. Queen Annes Gate | SW1H | £11,950,000 | 3 |
| 10. Lancer Square | W8 | £11,618,600 | 4 |
Note: Only streets with three or more residential property transactions during this period are included to ensure a representative average.
Whistler Square in Belgravia takes the crown as London's most expensive street, with an extraordinary average price of nearly £30 million. Part of the Chelsea Barracks development, this exclusive private square represents the pinnacle of modern super-prime living. Individual sales here have ranged from £16.7 million to £52 million.
The SW1 postcode dominates the top five. Whistler Square and Mulberry Square (both SW1W) sit alongside Grosvenor Place (SW1X), confirming Belgravia's status as the default address for international ultra-high-net-worth buyers. These locations offer something money struggles to buy elsewhere: genuine privacy, 24-hour security, and immediate access to the heart of Westminster.
Curzon Street in Mayfair (W1J) claims fifth place at £14.6 million average. This is old-money London, where Georgian townhouses sit alongside private members' clubs and the kind of restaurants where the bill comes without prices. For context on the broader City of Westminster property market, the cost of homes in this borough is why it also tops the most expensive area for apartment investments in the UK.
The list confirms that traditional wealthy strongholds remain dominant. Holland Villas Road in West London, Chelsea Square in SW3, and Tregunter Road in SW10 all command averages above £13 million. These are leafy, historic streets with large Victorian and Edwardian family houses. They attract buyers who want space, gardens, and an established neighbourhood feel rather than the concierge-service lifestyle of a new-build development.
Notably absent from the top 10 is The Bishops Avenue in Hampstead, often called "Billionaires' Row" in the press. While individual properties there have sold for substantial sums, the street doesn't have enough recent transactions to meet our minimum threshold, and its average is pulled down by smaller properties at the southern end.
London's Highest Individual Property Sales
Updated January 2026
Date range: 1st January 2020 to 24th November 2025. Based on latest Land Registry price paid data at the time of research.
| Street Name | Postcode | Sale Price | Date |
|---|---|---|---|
| 1. Whistler Square | SW1W 8BT | £52,000,000 | 08 Apr 2022 |
| 2. Knightsbridge | SW1X 7LJ | £49,500,000 | 12 Dec 2024 |
| 3. Mulberry Square | SW1W 8BQ | £34,000,000 | 03 May 2022 |
| 4. Grosvenor Square | W1K 6US | £33,649,821 | 29 Nov 2021 |
| 5. Cadogan Square | SW1X 0DY | £33,000,000 | 14 Mar 2022 |
| 6. Holland Villas Road | W14 8BP | £31,250,000 | 15 May 2023 |
| 7. Addison Crescent | W14 8JP | £29,000,000 | 12 Aug 2022 |
| 8. Curzon Street | W1J 8PG | £29,000,000 | 30 Oct 2024 |
| 9. Campden Hill Place | W11 3RJ | £28,766,888 | 20 Dec 2024 |
| 10. Grosvenor Place | SW1X 7HJ | £28,750,000 | 26 Mar 2024 |
Note: This table includes all residential properties sold during this period, including streets with single transactions, to capture significant outlier sales.
The £52 million sale on Whistler Square in April 2022 stands as the highest recorded residential transaction in our dataset. This Belgravia townhouse, part of the Chelsea Barracks development, demonstrates the extraordinary values being achieved in London's most exclusive new-build schemes.
Knightsbridge claims second place with a £49.5 million sale completed in December 2024. This SW1X address, likely within the One Hyde Park development, confirms that demand at the very top of the market remains robust despite broader economic uncertainty.
The list reveals two distinct buyer profiles. First, there's the appetite for trophy apartments in branded developments. Sales on Whistler Square, Mulberry Square, Grosvenor Square, and Curzon Street all represent this modern super-prime segment, where buyers pay a premium for concierge services, underground parking, and hotel-style amenities.
Second, there's continued demand for substantial family houses. The £31.25 million detached property on Holland Villas Road and the £29 million sale on Addison Crescent (both W14) show that wealthy buyers seeking space and privacy in established West London neighbourhoods are willing to pay premium property prices for exclusive addresses. These are freehold houses with large gardens, something increasingly rare in central London.
The geographic spread is notable. While Belgravia and Knightsbridge dominate, we see significant transactions in Holland Park (W14, W11), Mayfair (W1K, W1J), and Chelsea (SW1X). This breadth confirms that London's ultra-prime market isn't concentrated on a single street but spans multiple prestigious postcodes across the West End and South West London.
Record Breaking Streets - Total Value of Property Sales
Updated January 2026
Date range: 1st January 2020 to 24th November 2025. Based on latest Land Registry price paid data at the time of research.
| Street Name | Postcode | Total Value | Transactions |
|---|---|---|---|
| 1. Marsh Wall | E14 | £323,249,496 | 406 |
| 2. Carnation Way | SW8 | £150,516,346 | 82 |
| 3. Park Drive | E14 | £136,063,617 | 133 |
| 4. Grosvenor Square | W1K | £128,155,168 | 18 |
| 5. Casson Square | SE1 | £123,591,678 | 101 |
| 6. Palmer Road | SW11 | £112,590,668 | 121 |
| 7. Bollinder Place | EC1V | £109,981,132 | 98 |
| 8. Horse Guards Avenue | SW1A | £105,349,013 | 10 |
| 9. Grosvenor Place | SW1X | £93,458,750 | 5 |
| 10. Holland Park | W11 | £92,514,732 | 18 |
Note: This table ranks streets by the cumulative value of all residential properties sold during the period.
When we measure total value rather than average price, a completely different picture emerges. Marsh Wall in Canary Wharf tops the list with over £323 million in sales across 406 transactions. This isn't old-money London. It's the new financial district, where residential towers have transformed a former docklands area into one of the capital's most active property markets.
The contrast with traditional prime streets is striking. Grosvenor Square generated £128 million from just 18 sales (an average of £7.1 million each). Marsh Wall achieved two and a half times that total through sheer volume, with an average sale price of around £796,000. Different markets, different buyers, but both generating significant wealth.
Nine Elms makes a strong showing. Carnation Way (SW8) claims second place with £150.5 million, reflecting the impact of developments like Battersea Power Station and the surrounding regeneration zone. Five years ago, this area barely registered on London's property radar. Now it's outperforming historic Mayfair addresses by total sales volume.
The South London and East London regeneration story dominates the top ten. Casson Square on the South Bank (SE1), Palmer Road in Wandsworth (SW11), and Bollinder Place in Islington (EC1V) all feature. These locations are attracting a new generation of wealthy professionals who prioritise river views, transport links, and modern amenities over period features and garden squares.
Horse Guards Avenue (SW1A) provides an interesting counterpoint. Just 10 sales totalling £105 million gives an average of over £10.5 million per property. This Whitehall address proves that when traditional prime London does transact, the values remain extraordinary. The street sits between the Ministry of Defence and the Thames, offering a level of prestige that new developments struggle to replicate.
For investors watching where London's property wealth is being created, this table tells an important story. The centre of gravity is shifting. While Belgravia and Mayfair retain their status at the top end, the sheer volume of money flowing through regeneration zones suggests these areas will increasingly compete for attention from international buyers and domestic wealth alike.
Where Do London's Millionaires Actually Live?
London is home to around 215,700 USD millionaires, according to the World's Wealthiest Cities Report 2025 (there report is measured in US Dollars). That's roughly one in every 41 Londoners with at least $1 million in liquid assets. But where are the ultra rich actually buying property?
Our analysis of 12,745 residential sales at £1 million or above reveals a clear geography of wealth across the capital.
Top 10 Boroughs by £1 Million+ Sales
| Borough | £1M+ Sales | Total Value | Avg Price |
|---|---|---|---|
| 1. City of Westminster | 1,408 | £4.51bn | £3.20m |
| 2. Wandsworth | 1,319 | £2.22bn | £1.68m |
| 3. Kensington & Chelsea | 1,114 | £3.60bn | £3.23m |
| 4. Hammersmith & Fulham | 868 | £1.51bn | £1.74m |
| 5. Richmond upon Thames | 852 | £1.54bn | £1.81m |
| 6. Camden | 822 | £1.73bn | £2.11m |
| 7. Barnet | 616 | £1.06bn | £1.72m |
| 8. Islington | 543 | £0.87bn | £1.61m |
| 9. Lambeth | 536 | £0.82bn | £1.53m |
| 10. Hackney | 435 | £0.61bn | £1.40m |
The City of Westminster leads by volume, with 1,408 sales above £1 million generating £4.51 billion. This borough encompasses Mayfair, Belgravia, and Knightsbridge, so its dominance is no surprise. What's notable is the average price of £3.20 million, confirming that Westminster buyers aren't just scraping over the million-pound threshold.
Wandsworth takes second place with 1,319 sales. This South West London borough has transformed over the past two decades. Areas like Battersea, Clapham, and Putney now command prices that would have seemed absurd a generation ago. The £1.68 million average suggests a mix of Victorian family houses and new-build apartments rather than the super-prime mansions of Westminster.
Kensington and Chelsea ranks third by transaction count but generates the second-highest total value at £3.60 billion. The £3.23 million average, the highest on this list, reflects the concentration of truly elite properties in areas like Chelsea, South Kensington, and Holland Park.
Top 10 Postcodes by £1 Million+ Sales
| Postcode | £1M+ Sales | Total Value | Avg Price |
|---|---|---|---|
| 1. SW11 (Battersea) | 516 | £870m | £1.69m |
| 2. SW6 (Fulham) | 473 | £859m | £1.82m |
| 3. NW3 (Hampstead) | 354 | £824m | £2.33m |
| 4. W2 (Bayswater) | 301 | £766m | £2.55m |
| 5. SW18 (Wandsworth) | 290 | £475m | £1.64m |
| 6. SW19 (Wimbledon) | 285 | £568m | £1.99m |
| 7. W4 (Chiswick) | 274 | £475m | £1.74m |
| 8. N1 (Islington) | 235 | £397m | £1.69m |
| 9. SW3 (Chelsea) | 220 | £770m | £3.50m |
| 10. E14 (Canary Wharf) | 215 | £277m | £1.29m |
The postcode data tells a more granular story. SW11 (Battersea) leads with 516 sales, driven by the regeneration around Battersea Power Station and Nine Elms. This isn't traditionally "prime" London, but it's now firmly millionaire territory.
SW6 (Fulham) follows closely with 473 sales. The historic terraced houses between Parsons Green and Fulham Broadway have become the default choice for wealthy families who want space, good schools, and a village atmosphere without the stuffiness of Chelsea.
NW3 (Hampstead) represents a different buyer altogether. With 354 sales averaging £2.33 million, this is where London's creative and intellectual elite congregate. The area's literary and artistic heritage, combined with proximity to Hampstead Heath, creates an appeal that transcends pure property investment.
Perhaps the most interesting entry is E14 (Canary Wharf) at number 10. A decade ago, this postcode wouldn't have featured on any list of millionaire hotspots. Now it's generating 215 sales above £1 million, attracting a new generation of wealthy professionals who work in finance and tech.
The Super-Prime Market: £5 Million and Above
For a view of where the seriously wealthy are buying, we filtered for sales above £5 million. This super-prime segment totalled 502 transactions across London.
| Postcode | £5M+ Sales | Total Value | Avg Price |
|---|---|---|---|
| 1. SW3 (Chelsea) | 43 | £372m | £8.65m |
| 2. W8 (Kensington) | 37 | £342m | £9.25m |
| 3. W11 (Notting Hill) | 30 | £307m | £10.22m |
| 4. NW8 (St John's Wood) | 29 | £283m | £9.77m |
| 5. W2 (Bayswater) | 26 | £236m | £9.06m |
| 6. NW3 (Hampstead) | 25 | £173m | £6.92m |
| 7. SW1X (Belgravia) | 25 | £350m | £14.00m |
| 8. SW1W (Belgravia) | 25 | £308m | £12.30m |
| 9. SW7 (South Ken) | 22 | £179m | £8.13m |
| 10. W1K (Mayfair) | 20 | £218m | £10.92m |
At this level, traditional prime London reasserts its dominance. SW3 (Chelsea) leads with 43 sales, followed by W8 (Kensington) and W11 (Notting Hill/Holland Park). These are the neighbourhoods featured in glossy magazines and period dramas. Large Victorian houses, private garden squares, and proximity to Hyde Park define the appeal.
The Belgravia postcodes (SW1X and SW1W) show the highest average prices in the super-prime segment at £14.00 million and £12.30 million respectively. These 50 combined sales represent the absolute pinnacle of the London market, where buyers are paying for history, security, and an address that needs no introduction.
St John's Wood (NW8) is worth noting. This leafy area north of Regent's Park attracts wealthy families who want detached houses with gardens, good schools, and a more suburban feel while remaining close to central London. The £9.77 million average reflects the premium commanded by genuine family homes with space.
For investors and market watchers, this data reveals where London's wealth is concentrated and how it's evolving. The traditional prime postcodes still dominate at the very top, but the £1-5 million market is increasingly spread across a wider geography, from Battersea to Canary Wharf.
How to find the most expensive streets in London
Here is the step by step process we followed to get the data on all of the highest priced property sales and most expensive streets across the capital.
- Visit HM Land Registry price paid data set.
- Select your postcodes and property types (we choose all property types; detached, semi-detached, terraced and flat/maisonette. We missed 'other' as this often includes commercial properties and we are only looking for residential homes.
- Select your dates (we selected 01-01-2020 to the latest date available).
- The select how many results you would like. You can limit it to 100 for example. We selected 'All'
- Then download the data set and review for the highest sales
Note: Remember to remove duplicates as HM Land Registry property transaction datasets can, on occasion, include duplicate listings, and if these aren't removed, it can skew the data, especially for average property prices on specific streets where there are low transaction volumes.
You can, of course, do this for other postcode districts, towns and cities across England and Wales, and we have done this for other areas around the country, like our reports on the most expensive homes in Manchester and the most expensive property in Birmingham.
Frequently Asked Questions
What is the most expensive street in London?
Based on our analysis of HM Land Registry data from January 2020 to November 2025, Whistler Square in Belgravia (SW1W) is London's most expensive street with an average sale price of £29,883,333 across three transactions. This exclusive address is part of the Chelsea Barracks development and has seen individual sales ranging from £16.7 million to £52 million.
How many millionaires live in London?
According to the World's Wealthiest Cities Report 2025, London is home to approximately 215,700 dollar millionaires. This represents roughly one in every 41 Londoners with at least $1 million in liquid, investable assets. London ranks among the top five wealthiest cities globally alongside New York, Tokyo, Singapore, and the San Francisco Bay Area.
Which London borough has the most millionaires?
Our analysis of £1 million+ property sales shows the City of Westminster leads with 1,408 transactions totalling £4.51 billion. However, this measures property purchases rather than resident millionaires. Westminster encompasses Mayfair, Belgravia, and Knightsbridge, so its dominance reflects the concentration of ultra-prime real estate in these areas.
What is Billionaires' Row in London?
The Bishops Avenue in Hampstead (N2) is commonly referred to as "Billionaires' Row" in the British press. This tree-lined street features large detached mansions and has historically attracted wealthy international buyers. However, in our current dataset, it doesn't rank among the top 10 most expensive streets due to lower recent transaction volumes and a mix of property sizes that brings down the average price.
How often is this data updated?
HM Land Registry price paid data is updated on a monthly basis and has records for individual property sales, including roads and postcodes, since 1995. We aim to update our location research regularly and provide a date stamp on each article so you can see when it was last updated. The content and house price data on this page were updated in January 2026.
Can I access the full list of sold transactions for every street?
Yes. You can get the full property sales transaction data directly from HM Land Registry. The data is provided free of charge under the Open Government Licence.
Are these prices for residential properties only?
Yes. We filter the data to include only residential sales: detached houses, semi-detached houses, terraced houses, and flats/maisonettes. We exclude the 'other' category as this often includes commercial properties.
Does this property data include ALL sales?
Yes. Whenever a property is sold in England and Wales, it is recorded at HM Land Registry. This dataset comes directly from sold house price data provided by HM Land Registry under the Open Government Licence. Whether it's one of the cheapest properties in Wales or the most expensive streets in London, the dataset covers all registered property sales.
Why do some famous streets not appear in the top 10?
Our rankings require a minimum of three transactions during the analysis period to ensure a representative average. Streets like Kensington Palace Gardens, often cited as Britain's most expensive, may have very few sales in any given five-year period due to long holding times. Single exceptional sales can also be categorised differently in the Land Registry data, which is why some widely reported transactions may not appear in our residential-only analysis.
Where can I find similar data for other UK cities?
We have completed similar analysis for major UK cities. See our guides to the most expensive streets in Manchester and Birmingham, or browse our full collection of location research guides covering buy-to-let markets across the UK.